Kinetic

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What we do

Need to make an impact? Develop stronger relationships with existing customers, or win new ones? Understand and exploit the digital world?

Kinetic is a creative communications agency that puts standout design at the heart of every project, fully supporting the marketing strategies we can help you develop.

Our work is considered, responsible and noticeable. We listen to our clients, generating dynamic ideas and achieving results that invigorate local, national and international brands. We look forward to telling your story and helping your business grow.

Take a look around the site to get a feel for the breadth of our creative work and consider what we could do for you. It might be something as simple as a logo or as extensive as a brand relaunch. Our portfolio includes packaging, gift cards, websites, digital marketing, brochures, exhibition stands, shop fronts and practically everything in between.

 

 

About us

Kinetic was founded in 1999 and operates from a beautifully converted 18th Century barn in Pinner, Harrow, North West London.

We are a growing team that combines mature experience with fresh ideas. Our clients range from local start-ups to large corporations and present us with fresh opportunities every day. We respond with strategies, solutions and designs that meet their needs and exceed their expectations.

Award-winning Brand

The Little Green Sheep was founded in 2006, to offer parents and babies the best in baby bedtimes. With our help, the company has broadened its product range and experienced a subsequent growth in profits over the past 5 years.

Our starting point was the logo…

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Award-winning <strong>Brand</strong>
Award-winning <strong>Brand</strong>

Increased Training Uptake

BMW asked Kinetic to create awareness of its Technical Institute Training Scheme. The result was a 30% increase in applications in the first year alone.

Our F1 themed promotion proved appealing…

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Increased 	<strong>Training Uptake</strong>

Five Million Sold

Ravensburger is known internationally as a manufacturer of high quality toys and games that educate and entertain the whole family. Over the years we’ve worked on many projects for the Ravensburger design team in Germany. Our redesign of the packaging artwork for Lotti Karotti helped the company achieve worldwide sales of 5 million units.

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<strong>Five</strong> Million Sold
<strong>Five</strong> Million Sold
Managing a brand

Managing a brand

Providers of the highest quality domiciliary care, a SureCare franchise offers excellent financial rewards and a wealth of personal satisfaction. Operating in a busy and ever-growing market, the challenge for Kinetic was to keep SureCare in the hearts and minds of its potential clients, whilst generating interest among future franchise holders. This dual marketing approach called for brand consistency that would serve both business strands equally well…

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Managing a brand
</strong>  Growing Sales

Growing Sales

Darlac is a third generation family business that has focused for over fifty years on producing a range of high quality horticultural equipment, praised by professionals and enthusiasts alike.

Working in a fiercely competitive market, Darlac wanted to develop their in-store and online presence…

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</strong>  Growing Sales
</strong> strengthening visibility

strengthening visibility

Custom-built alarm and audio visual systems for home and commerce – design and installation to suit all requirements.

With a loyal customer base, after 20 years’ trading the company was keen to build on its excellent reputation and grow the business. Strengthening brand awareness was key…

 

 

 

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</strong> strengthening visibility

Client List

Our client list includes corporate players, partnerships and sole traders working across business, service and charity sectors.

4:Property Hasbro College of Optometrists
Ravensburger Spieleverlag Ian Allan Travel Peterkin
Acre Surgery Jeux Ravensburger SA STK
All-in-One Products Lamada Octagon Ltd
Ceridian SVS UK Leeds United FC The Publicity Network
BMW Group Academy UK Noris Spiele Paediatric Nursing Link
Brainstorm Darlac Ltd Imperial Private Healthcare
Casio UK Price Waterhouse Vivid Imaginations
Commotion Group MedicAnimal Goliath BV
Clearplan Piatnik Sophisticated Games
Disney Freemans Solicitors The Mortgage Store
The Little Green Sheep Phlash Products Neville Birch
Father Christmas Ltd Pants on Fire Halo Productions
Fiesta Crafts Vivid Imaginations Tactic Games
First Impressions Gables Textiles MKA Roofing
Flair Leisure Products FoxMind Q Care Ltd

The Creative Process

Follow our step-by-step guide through a job, to get a feel for the way we work. It starts with the client brief…

The Creative Process

1. Ideas

Brainstorming, getting the synapses firing, talking about concepts and considering all the options.

 

2. Visuals

Putting ideas down on paper and, subsequently, up on screen. Time to play with images and text, aiming to create something that packs the appropriate emotional punch.

3. Presentation

Showing the client a range of concepts and explaining how each might be developed to fulfil the brief and go on working.

4. Artwork

Building on the chosen theme, adding texture and definition and working towards the finished product.

5. Revisions

Double-checking, proofreading, honing, refining

6. Production

Making sure the end result meets our highest expectations; testing, inspecting, liaising with printers or manufacturers.

7. Delivery

Attention to detail throughout – talking straight, meeting deadlines, ensuring quality. Happy client – good relationship – happy team.

Testimonials

Testimonials

The Team

Click on the icons to learn more about us; how we got here, what we do and why we do it…

The Team

Other

Other

Occasionally we require specialists for particular tasks and our network of the best talent is extensive so we are well supported when we need to be…

Other

Shazia

Shazia

With  experience in the Digital Marketing arena, specialising in social media and e-marketing strategy, Shazia has joined our team to manage this area for our clients.

She is a member of the Chartered Institute of Marketing and has completed the CIM’s intensive digital marketing course.

Her area of focus is on planning and implementing bespoke social media and e-mail marketing strategies, complementing Kinetic’s work in building client brand awareness.

Originally from India, Shazia worked as an investor relations and communications manager at Citigate Dewe Rogerson in Mumbai. Her role there involved defining key issues and corporate positioning strategies and utilising various media for client profile raising, writing press releases, brochures, newsletters, investor updates and corporate presentations and liaising with the analyst, investor and media communities on behalf of clients. She has an MBA from Cardiff Business School and a B.A. in Business Administration from Salem College in North Carolina (USA).

Shazia

Sue

Sue

Sue is a senior designer who has been working with the Kinetic team since early 2011. Born in Leicester and educated in Loughborough she moved to the South East after graduating from Loughborough College of Art and Design.

For the last 20 years, she has developed her design skills alongside a growing knowledge of business and marketing. Her portfolio includes work for a wide range of clients from tiny start-up companies to household name multi-nationals such as Adidas, Pentax and Volvo.

With a wealth of experience spanning the years from conventional, through to digitally- generated, artwork she believes good design is about more than design skills, technical know-how and the ability to work effectively to tight budgets. Good design is inspirational, insightful and focused.

Sue

Paul

Paul

Paul Hunter works with Kinetic as our Marketing Strategist. As such he is on hand to advise and support our clients as we work to improve their visibility and maximise their business potential.

He has considerable experience in training and associated communication, which can include analysis of the corporate structure and project management to deliver client-driven results.

 

 

 

 

Paul

Chris

Chris

Chris manages finance and cash flow at Kinetic.

 

Her extensive career in the financial sector had seen her working for large institutions such as The Prudential and The Nationwide Building Society as well as for a chain of service stations.

 

Over 30 years’ experience has given her more than enough financial grounding to assist a growing business in its development.

 

A founder member of Kinetic, Chris is the rock on which the creative energy stands. Her ability to budget, negotiate and untangle complex documentation is essential to Kinetic’s success, especially in a climate where value for money is key.

 

Chris

Alicia

Alicia

Alicia is an experienced designer who enjoys taking her creative thoughts from concept to conclusion.

A former resident of Germany and Canada, she is fluent in German and English.

Graduating in 2010 from Mannheim University, she pursued a career in the toys and games industry, landing a much sought-after internship at Ravensburger Spieleverlag, the largest games company in Germany. There she worked on various top-selling games for the European market.

After being highly recommended by the Creative Director at Ravensburger, Alicia completed a 3-month internship at Kinetic.

Her strong creative and technical talents, along with her approach to teamwork, led to the offer of a full time position and the wheels to relocate to the UK were put in motion.

Alicia joined Kinetic as a full time designer in 2011, bringing her continental flair to the team.

Alicia

Shirley

Shirley

Shirley is Kinetic’s copywriter. Aside from writing new text – for brochures, adverts, websites, handbills, instruction leaflets, press releases – she edits client-provided copy and checks artwork before it leaves the studio.

Graduating from UEA with a degree in English Literature and History, she worked for Anglia Television, the ITV Network Centre and Sharp International Finance in roles that demanded close attention to detail and a high degree of organisational ability.

From 1999 she worked alongside members of the Kinetic team in a voluntary capacity, creating marketing material for local theatre groups. When redundancy freed her from corporate entanglement in 2006 she completed a diploma in copywriting and became a fully-fledged Kinetic employee.

Making each word count is the key to any marketing message. Set against considered designs, incisive text serves to strengthen impact and provoke a response; creativity in partnership.

Shirley

Malcolm

Malcolm

Malcolm is Kinetic’s co-founder and Managing Director, responsible for new business development whilst remaining part of the creative team.

He studied at Leeds College of Art, developing skills in colour and space appreciation, drawing, and mastering the subtleties of letterforms and typography. He was inspired by Saul Bass and Abram Games in the dynamics of graphic design and illustrative communication.

From positions with various advertising and design agencies, he moved to Avon Cosmetics in Northampton and then to Avon Overseas, a specialist multi-national creative team in London. His international experience developed further at Maritz UK and then with MB Games, at the time of its launch into mainland Europe.

As joint creative director at Cunningham Wain he managed all forms of design from print to large-scale exhibitions. He was headhunted to spearhead Funhouse and The BrandWorks, to optimise his now extensive experience in design for children’s brands.

Malcolm

Jo

Jo

Jo Unwin is a creative Art Director who oversees team projects, taking them from concept through practical development to the end result.

She started her creative journey in 1998 after graduating in Scientific Illustration from Middlesex University. Early years working as an illustrator and mock-up maker served as a strong foundation as her career developed into the world of communication design.

Starting at ground level as a studio junior at a London agency, she strived to advance her position to that of a middleweight designer, working on accounts for Virgin, Thompson Holidays, Eden Vale, Mars and Pedigree.

In 1999 she sought to broaden her skills further by working as a freelance designer for a number of central London agencies, adding clients like Tesco, Disney and Hasbro to her portfolio.

When the time was right she joined the fledgling Kinetic and has used her knowledge and experience to develop new client relationships and nurture existing ones.

Her background of working with different creative disciplines has given her a rounded approach to problem solving, combining creativity with strategic thinking to produce tangible results for clients.

Jo

Will

Creative Director

Will

Will is Kinetic’s Creative Director, designing, account handling and overseeing all projects going through the studio.

He completed a year’s Foundation course in Art & Design at Middlesex Polytechnic and then a 4-year sandwich course in Graphic Information Design at Middlesex University, spending the 3rd year in Amsterdam, designing for BRS Premsela Vonk. He was a competition winner to design London Underground maintenance hoardings and is proud to have qualified for the Licentiate of Typographic Designers. He graduated with strong illustrative, typographic and communication skills, which he continues to use on a daily basis, and has a fascination for anything beautifully designed.

Will worked for the Times Warner owned book publisher, “Little, Brown”, designing book jackets and related marketing material.

A change of direction saw him move to a London-based “brand specialist” agency. Clients included Mars Confectionery, Virgin, Disney, Spears Games, Pedigree, Uncle Bens, Disneyland Paris and Ravensburger.

Will set up Kinetic MCD with Malcolm in 1999 to provide a personalised design service. He is proud to have developed Kinetic into a multi-skilled agency with the capacity to design for any industry.

Will

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